MSNBC

More choose-your-own ads will come to the web in September

Starting next month, a number of large websites — including MSNBC, Hulu, Yahoo and AOL properties — are set to roll out video ads that allow users to choose which ad they’d like to see before the content they want to watch.

The new format could make users a lot happier with the ads they view online. But more importantly, it will give the sites publishing these ads important insight into which ads work and which don’t. But will users enjoy serving as a focus group for internet publishers?

CNN’s irrational fear of social media

CNN has a big problem: its ratings are dropping. Big time. A New York
Times article this week pointed out that CNN’s main hosts have lost
almost 50% of their viewers over the past year.

And while CNN’s viewership is plummeting, its competitors are gaining
viewers. Several FOX News hosts have registered year-over-year
viewership gains in the range of 25-50%. And lest you think the drop in
CNN’s viewership is primarily the result of demographics or political
preferences, CNN is even being beat out at certain hours by MSNBC and
CNN’s lightweight news channel, HLN.