MTV

BBC trials bitesize news reports on Instagram video

The BBC has begun experimenting with using Instagram video as a way of distributing bitesize news reports.

Though the Beeb has been using Instagram video for some time, up to now the clips were just repurposed TV news footage. 

The new ‘#Instafax’ short form news service uses content specifically created for Instagram, with each video including a selection of images and facts that give a very brief outline of the story. 

It’s described as being “very experimental” at this stage and it’s great to see the BBC trialling innovative methods of sharing news and connecting with a younger audience.

Seven interesting social media campaigns from November

As we approach the end of the penultimate month of 2013 it’s time to round up some of the most interesting and noteworthy social campaigns we’ve seen in the past 30 days or so.

This time it includes efforts from MTV, Red Bull, Manchester City, Sony and ASOS.

If you’ve spotted any other decent social campaigns in November please flag them up in the comments…

10 of the most shared brands on Instagram video

40% of the 1,000 most shared Instagram videos (Instavids) last month came from brands.

The 15 second long Instavid format has only been around for a few months, but is already giving Vine a run for its six second-long money. We’ve discussed the respective benefits of each in this provocatively titled article Fight Club! Instagram vs. Vine.

It seems that brands have been quick to utilise this longer form media. The 150m incumbent Instagram users are clearly a major draw, as opposed to the still not inconsiderable 40m users on Vine, although it should be noted that Vine picked up all those users in just nine months.

Sprite scores big win thanks to Tumblr’s potential for long-term engagement

Drinks brand Sprite managed to outperform its rivals and achieve the greatest exposure on Tumblr in July.

This is despite the fact that it only blogged three updates, while second-placed MTV posted a massive 114 times.

The findings, which come from a report by Simply Measured, show the high potential for long-term amplification on Tumblr compared to other social networks, as nearly all of Sprite’s 85,000 reblogs were owed to a single post made prior to the study period.

The Sprite post in question is an animated GIF of a game of spin the bottle. Not very complex, but it captured the imagination of Sprite’s audience and isn’t something that can necessarily be replicated on other networks.

What will TV look like in 2031?

The year is 2031. Flying cars have just hit the open market, the New York Mets are on the verge of winning their first World Series in forty-five years, and television as we know it has ceased to exist.  

Let’s first imagine that a super smart group of MIT engineers solved all the technical troubles we’d encounter in switching from a broadcast to a unicast model.

The public’s consumption habits now overwhelmingly favor an on-demand format, and each household is equipped with a SmarTV capable of streaming content instantaneously from anywhere on the web.

Traditional channels have fallen in the face of more agile competition from platforms like Netflix and Hulu, or they’ve adapted to HBO Go-esque versions of their former selves.

Use of Instagram growing among top brands: report

Brands continue to invest heavily in their presences on social media stalwarts like Facebook and Twitter and when it comes to newcomers, Pinterest seems to be creating the most buzz.

But the company that Facebook agreed to purchase for $1bn, Instagram, is quietly seeing adoption from a growing number of brands.

Viacom & DirecTV take their fight online

Popular Viacom channels, including MTV, Comedy Central, Nickelodeon and more, have been dropped from the DirecTV network after negotiations broke down over a contract renewal.

Neither company is looking very good as they each try to control the narrative and paint one another in a negative light. How could these companies be so insensitive that they would choose to seperate viewers from the programs they love?

MTV launches social TV app ‘Under The Thumb’

MTV has moved into the social TV market with a new mobile app called MTV Under The Thumb.

The app allows users to watch MTV on-demand content simultaneously with friends and chat about it in the app at the same time.

Users can also share their favourite shows through Facebook and watch the content through their desktop computer by connecting their mobile to a web browser with the mobile then acting as a remote control.

The app, which was developed by Viacom and AKQA, is initially being launched free on iOS and Android in Europe with additional subscription models for premium content.

MTV’s Facebook app helps US students tap $70b in aid

Today MTV, in partnership with Get Schooled and the College Board,
launched “My College Dollars,” a new Facebook app that matches US
students with financial aid opportunities. Once you sign up, you are
targeted with scholarships based on information collected by
Facebook such as your age, gender and state.

For the next 6 weeks, students can also take part in the “My College
Dollars Sweepstakes.” If they connect to the app and save a scholarship
deadline to their calendar, or, as it usually is with socially driven
contests, share the app with a friend, they can enter to win. Prizes include tickets to the “2012 MTV Music Awards” or gift cards
to cover school supplies. They suggest books and fees, though
knowing college students, some of it will go on beer.

So why is this app so important?