mulitvariate testing

Web analytics: newspaper savior?

The newspaper business may be old and stodgy, but it’s quite evident
that its future depends on embracing the internet. And internet
technologies.

One of those technologies: web analytics. Yesterday, The New York Times
detailed how newspapers, once leery of web analytics, is increasingly
taking a second look, recognizing that the real-time consumption data
web analytics can provide is too valuable to ignore.