US smartphone engagement has overtaken desktop: stats

Since December 2010, US smartphone engagement has increased three-fold from 131bn total minutes spent on the device per month to 442bn by December 2013.

Although tablets were very much in their infancy in 2010, they too have seen a mighty increase over the same period, a 10-fold growth to 124bn minutes per month.

These figures come from comScore’s latest report on the future of digital in the US.

It states that smartphones alone have surpassed desktop usage in 2013, with 429bn minutes now spent on the previously dominant screen.

Here’s a look at the current state of a multi-platform USA.

32% of UK consumers make purchases on a smartphone: stats

UK consumers are far ahead of Europe in terms of using smartphones for online shopping.

Out of 18 European countries surveyed, the UK has the highest percentage of people who make a monthly purchase on their smartphones, with 32%. This is compared to just 8% in France, 15% in Germany and 19% in Sweden.

These findings come from the latest TNS research commissioned by Google, which explores the growing importance of online platforms in the consumer journey, from research to purchase. 

The research also looks more broadly at internet usage across devices. Here is the online state of the UK in 2014, compared to last year: 

More than 40% of online adults are multi-device users: stats

This comes from a new multi-device study, conducted by Facebook in collaboration with GfK, revealing people’s behaviour when it comes to moving across devices (smartphone, tablet and desktop) on a day-to-day basis.

It’s becoming increasingly common practice to switch to a different device, even though we may have started a task on a different one all together.

While sat at home, it’s far easier to research a product we’ve seen on television via the smartphone that’s sat within arm’s reach, than it is to walk ALL the way to another room to fire up a desktop computer and wait minutes for it to boot up. It’s a wonder we ever bought anything online before the advent of smartphones.

However for the actual purchase or completion of more seemingly complicated task, we prefer a larger screen and therefore we’re more likely to finish the task on a tablet, laptop or desktop computer.

Here are some more stats from the study, plus bonus ‘real-life’ photographic examples of multi-device use.