multivariate

Five top tips for testing success

In today’s hyper-competitive online market, success is all about understanding and using your data. However, statistics is a complex subject matter and most people working in marketing, even online, don’t come from a statistics or mathematical background.  

Despite this, the majority of 21st Century Marketers are coming to appreciate that there is a need for a robust, data-driven approach to maximising returns on marketing investment.

Why are conversion rates so low? [infographic]

Though the market has grown rapidly, average online retail conversion rates have fallen.

The fact that, for every $92 spent acquiring customers, just $1 is spent converting them has a lot to do with this. 

This infographic uses stats from our fourth annual Conversion Rate Optimization Report, produced in association with RedEye, and looks at the methods used by websites to increase conversion rates…

Conversion rate optimization: five key success factors

Today sees the release of Econsultancy’s fourth annual Conversion Rate Optimization Report, which looks at the tools, strategies and processes employed for improving conversion rates.

The report, produced in association with RedEye, is based on a survey of 900 client-side and agency digital marketers, carried out in July and August 2012.

From the results, we have identified the five main areas organisations need to concentrate on if they want to improve website conversion and sales…