music industry

Digital marketing and the music industry: six key trends for 2014

One of the interesting things about being a digital marketer that specialises in a certain niche is that you get to understand your niche from many different angles.

Over the past 12 months I’ve talked to hundreds of music companies; understanding what works, what doesn’t, and where they think their corner of the industry is going.

Here’s my summary of what I think will matter when it comes to digital marketing in the music industry in 2014.

France’s ‘three strikes’ piracy law hasn’t helped music or movie sales

What’s the best way to stamp out piracy? In France, the entertainment industry was successful in pushing a ‘three strikes’ law that would boot serial infringers from the web.

That went into effect in October 2010. So how’s it doing?

According to HADOPI, the agency tasked with administering and enforcing the law of the same name, things are going just great. 

A report it released, which looked at data for the 17-month period following the law’s implementation, claims that “illegal downloading [is] clearly on the decline in France.”

France saves the music industry

The music business isn’t as easy as it once was, and record labels often blame the internet for that. After all, the internet has enabled piracy on a scale never seen before, which is often cited as a major reason CD sales have declined so much.

While the internet did usher in an era of digital piracy, the truth of the matter is that industries change over time, and the strongest players in them find ways to adapt.