The Creative Passport is a blockchain startup founded by musician Imogen Heap and described on its website as a “personalised ID for music makers, where they can access, update and manage information about themselves and their works, and share it with others.” We caught up with CEO Carlotta De Ninni to find out more about […]
This week’s industry figure works at amp, an audio branding agency. Karolina Namyslowski is undoubtedly the first person we have featured who plays piano, has a degree in Musicology, Music Informatics and Cultural Studies, and works in an office with a wire-haired dachshund puppy. If that’s not enticement to read on, I don’t know what is. […]
Music, tech and social media have all seen unprecedented evolution in the last decade.
This week we have undoubtedly one of the most enviable job roles to have been featured in ‘a day in a life of…’.
Richard Lodge is a music consultant. Got to be right up there with chocolate taster. Here’s what he gets up to, working at Mood Media.
There are a lot of lessons marketers can learn from the music industry, and in particular, how artists release their projects.
Before streaming became the force that it is today, some album releases used to be more like moments in history than just another Friday album drop (sighs).
From surprise releases, to experiential events, there have been a myriad of innovative ways musicians have grabbed their audience’s attention to sell us their latest love ballads, rock anthems, or hip-hop heat-seekers.
Some of the biggest advertisements in recent decades involve music, and not just in the form of jingles.
Take John Lewis, for example, whose Christmas adverts are just as well known for their sentimental song choice as their storylines. There’s also Vodafone which, in the early noughties, catapulted The Dandy Warhol’s ‘Bohemian Like You’ into the UK’s top five (when it had previously failed to chart).
As a music lover in 2018, it is almost impossible to avoid streaming services and their neatly priced subscriptions.
There are two major players that account for 110 million subscribers globally and make up 32% of the US market for music purchases – Apple (15%) and Spotify (17%). As such, it only makes sense to pit the two streaming app giants against one another to see who reigns supreme in terms of having a superior UX.
We all know the music industry is in turmoil, with the rich getting richer and small acts struggling.
GigRev is a social media platform attempting to connect fans and artists, aiming for genuine engagement over Likes and ad revenue.
We caught up with the team.
Last week, Starbucks and Spotify announced a partnership that will see the popular music streaming service integrated into Starbucks’ 7,000 stores and its 10 million member strong loyalty program, My Starbucks Rewards.
Online media companies are becoming more creative with their ad offerings and Spotify is the latest to court advertisers with new ways of targeting users.
What’s that noise?
When so much attention is paid to the visual art of web design and the wonderful possibilities that HTML5, CSS3 and jQuery affords, often sound design is forgotten or overlooked.
Then again, there are few more annoying things in the online world than obtrusive sound effects or autoplaying music blaring out when you least expect it, especially when you’re likely to be listening to your own choice of music anyway.
Much like in filmmaking, the mark of good sound or scoring in web design is that you don’t necessarily notice it. The sound should complement or enhance the visual, but never upstage it.
What of those sites that make the sound as integral a part of the experience as the visual? What about the sites that say loudly and proudly “put on your headphones and turn it up loud”? Well they demand your listening pleasure.