myths

Six myths about social media that every marketer should ignore

The relationship between marketers and social media has blossomed in the past several years. And for good reason: in the past several years, social has cemented itself as one of the most popular and prominent digital channels.

For many companies, that has led to increased investment and the establishment of organization-wide best practices.

Five lip biting SEO myths I still hear in 2011

The SEO field has some great thought leaders who work hard to share their knowledge and data with the community. Despite this, after nine years working in the field, I still see some horrible misinformation published on an alarmingly regular basis.

So, with the help of Twitter, these are the five SEO myths I would love to see buried in 2011…

Ten dangerous ideas for startup entrepreneurs

Starting a new business is a positive action, and in my experience most entrepreneurs are positive people. But sometimes that positivity can mask harsh realities that many entrepreneurs would rather ignore, and can lead them to buy into ideas that are detrimental to success.

Here are ten dangerous ideas that many startup entrepreneurs buy into that they shouldn’t.

Teens, media and why you shouldn’t believe the hype

True or false: today’s teens are prolific multitaskers and you’re more likely to find them texting away and social networking than you are to find them watching television or listening to the radio.

Chances are that if you’ve been paying attention to the media and analysts, you’re answering ‘true‘. Unfortunately you’d be wrong according to a new report issued by Nielsen called ‘How Teens Use Media‘.