National Geographic

14 best branded Instagram videos from August 2014

This month’s round-up of brilliant branded Instagram videos comes bearing an exciting new upgrade.

Last week Instagram introduced a new standalone time-lapse video tool called Hyperlapse, which is actually quite brilliant. I wrote about it in greater detail here: Instagram’s Hyperlapse: social video toy for brands

It’s very early days yet but it will be interesting to see how quickly brands begin using the tool and how many different creative ways time-lapse can be used.

In the meantime, here’s a breakneck Hyperlapse trip around the Econsultancy office…

10 Tumblr accounts to inspire your own social media strategy

Since Yahoo bought Tumblr in 2013 there’s been an amount of controversy, or at least change.

Declining web traffic (perhaps explained by increased app usage), advertising, the advent or popularisation of other social networks and websites (Snapchat, BuzzFeed etc.).

Despite all this, I still find Tumblr to be a really interesting platform for its simplicity of design. Brand and publisher websites often follow in the footsteps of social network design, think Pinterest as well as Tumblr.

Aside from design, the idea of earned content, blogs on separate domains, microsites, all these things have allowed brands to subtly develop or experiment with a friendlier perhaps even quirky tone. To that end, I’ve rounded up some inspiring Tumblrs that I feel can inform brands of various tactics for success on social media.

See what you think.

Google+ Hangouts: eight creative examples from global brands

It’s fair to say that Google+ has failed to capture the world’s imagination in the same way as Facebook and Twitter.

Many brands diligently update their pages on a daily basis yet see very few interactions in return, so maybe it’s time to try a different tack.

Hangouts is one of the few features that’s unique to Google+ and offers brands an excellent way to communicate with their followers on a personal level.

This can be done simply by hosting Q&As with employees and brand ambassadors, or through more creative Hangouts such as product demos or shoppable fashion shows.

To give some inspiration for your own events I’ve rounded up eight creative examples of Google Hangouts. Read on to find out more, or for additional information on this topic read our post on how to setup a Hangout.

Carnival Corporation sails away with social stats

Our weekly showcase of The Dachis Group’s Social Business Index highlights brands in a range of verticals from publishing and retail to travel, with the Dacchis team focusing on National Geographic, Hollister, and the Carnival Corporation.

We also survey the top twenty listings of the Social Business Index, a real-time ranking of 30,000+ multinationals’ performance in social.