National Trust

How the National Trust replatformed: 500 editors & a 10-year strategy

In November we covered the new National Trust website, a funky, responsive number with bold typography and brilliant imagery.

The Trust obviously has great brand equity because the post was very popular, even attracting some irked Trust members who felt the new site needed work.

So, we thought the digital journey of the National Trust warranted more investigation, and we caught up with Tom Barker, head of digital.

Here’s what he had to say.

Eight reasons the new National Trust website is funkier than yours

“Oh, he lives in a house, a very big house in the country.”

Join me in song as I celebrate one of the most beloved institutions in the UK and the launch of its new website.

Yes, it’s the National Trust for Places of Historic Interest or Natural Beauty, or simply National Trust for short.