We’ve all been laughing at President Cheese and its 45 day tweet-authorisation debacle (see HuffPo’s explanation).
But if we’re honest, social media still has the power to unnerve many organisations. The nature of corporate comms departments and press offices is to control the news, if not everything said about the company in question, at least the messages emanating from within.
There’s probably no more officious (and I don’t use this word negatively) an institution than an intergovernmental military alliance. That’s what NATO is (or OTAN in French), the North Atlantic Treaty Organisation, a collection of 28 member states that mutually defend against attack.
That’s why NATO is perhaps the perfect organisation to look at to ascertain the state of social media today. How does NATO use social media?