Just be a human. It’s fairly easy to do. You are one after all.
This is a follow-up to my previous article five evocative examples of ecommerce copywriting where I highlighted how Onefinestay, Firebox, Norman Records, Firebox, Mr Porter and BrewDog use different writing styles in order to achieve similar goals.
The gains from creating quality copy for your ecommerce site are huge and widely varied: it can make your brand more trustworthy and foster a deeper sense of loyalty. Inventive, engaging or witty copy will entertain your customers and encourage them to stick around. The creation of original copy can also create a deeper job satisfaction because your writers will have more creative freedom.
This is before we’ve even got to the possible improvements in conversion rates.
How can all of this be achieved? Take a look at some of the examples below for inspiration and always remember the opening mantra.