natural search

Does Google Panda 4.0 mean the days of PR newswires are numbered?

Google rolled out its latest Panda 4.0 algorithm update in May, which was again aimed at clamping down on sites with low-quality or thin content.

Once the dust had settled it seemed that press release sites had taken a kicking, with reports that PRWeb, PR Newswire, Business Wire and PRLog lost 60% to 85% of their search visibility over night.

This isn’t the first time that newswires have been targeted by a Panda update, and in summer 2013 we wrote about Google’s new rules aimed at punishing unnatural link schemes, which made specific reference to press releases.

Back then there were alarmist discussions over whether Google had killed the PR industry, though many people sensibly argued that digital PR is about far more than simply posting press releases online.

think-local-middle-east

Think local: how to optimise content for search in the Middle East

Econsultancy has published its first Search Engine Optimisation Best Practice Guide for the Middle East, authored by experienced digital marketing consultant, Husam Jandal.

Focused on country-specific search engine marketing strategies, the report stresses the importance of understanding your audience and producing locally relevant content for both the English and Arabic-speaking population. 

This blog post touches on just some of the issues that marketers need to take into account when optimising web pages in the Middle East. 

ASOS is king of natural search among fashion retailers

In the battle for fashion shoppers in natural search, research by I Spy Marketing shows that ASOS is trouncing the competition.

The e-tailer appeared in the top ten for 66 out of 72 generic fashion search terms in Google – Amazon was the second best performing retailer followed by Debenhams.

The Fashion Sector Report found that fashion brands and luxury clothes sites, with the exception of Net-a-Porter, were absent from the results.

Social media and SEO massively undervalued: study

Now that TagMan has been tracking all the activity of some very big clients for a substantial period of time, we can provide some pretty definitive answers about how different campaigns appear in, and contribute to, the path to conversion.

From this data, we have proof that natural search and social media channels are vastly undervalued, while the effect of paid search is overstated… 

What does it really take to rank well on Google News?

If you could get your website content syndicated and ranking well on
Google News, it would be an awesome way to generate traffic, but how difficult is this?

We decided to explore what it takes to perform well in Google News by starting our own general news site from scratch (it’s a German site at www.noows.de) and it helped us learn a whole lot.

20+ stats you might not know about user search behaviour

One of the major trends explored in Econsultany’s new SEO Agencies Buyer’s Guide is that user search behaviour is changing.

In this industry, there’s no shortage of information around how and why marketers are using SEO, but to me, there seems to be a distinct lack of research which looks from the other side of the fence at how we use search as internet users.

Best practice is extremely important, but so is understanding how people are actually using search engines.

So I jumped at the chance to check out some recent research out by Performics and ROI Research, where they had surveyed people’s motivations and behaviour when using search engines. The data is US-based, but in my opinion reflect trends that are globally applicable.