NBC Universal

Branded apps: Should they be free or paid?

The sheer volume of applications available in the mobile space guarantees that most of them will fail. Before brands dip their toe in the water of branded apps, they have an important question to ask. Do free apps make sense?

That question was a big topic of discussion at the Digiday:APPS
conference in New York on Wednesday. Emcee Chris Cunningham of Appsavvy
declared that within the next year we will see “Darwinism of the app
space” as hordes of applications die off from lack of use. 

Disney buys into Hulu

Hulu’s meteoric rise as the online video site of choice for big media companies looking for online distribution has attracted another equity partner: Disney.

The Walt Disney Company has announced a deal that sees Disney taking a 27% stake in Hulu and receiving 3 seats on Hulu’s board. Hulu is now owned by Disney, News Corp., NBC Universal and a private equity firm.