negative reviews

Can companies protect their reputations from fake online reviews?

When it comes to managing their online reputations, businesses face numerous challenges.

Thanks to the popularity of online reviews and social platforms that can give average consumers a large voice, negative online buzz can cause real damage to a company and its brand.

And in the case of small businesses, negative online buzz can literally kill.

Five ways to handle negative online reviews

Many businesses have shied away from getting involved with online reviews because of the fear that bad reviews will ruin their business.

But it’s just not true. Everyone knows that no business is perfect and that sometimes things can go wrong.

So across-the-board five star reviews should always be taken with a pinch of salt as it’s inevitable that someday, someone, somewhere will have been less than ecstatic about the company they bought from.

Suing over an online review: is it ever a good idea?

Thanks to the internet and the rise of business reviews sites, dealing with customers has arguably never been more complicated.

Never before has it been more important to cultivate strong customer relationships and to find ways to parlay them into online reviews that, in some cases, can be powerful drivers of business.