Negative SEO is not a new concept but it is one that has recently become more mainstream. These are underhanded tactics where companies do SEO activity for their competitors so it appears that they are breaching Google’s guidelines and they get penalized.
This SEO campaign then ruins the competitor’s organic rankings in order to improve their own rankings. The most common practice is to build low quality, anchor text links to a specific domain in order to trigger a Google penalty for that site or specific page.
We asked some SEO experts in the UK and US their opinions on negative SEO, what techniques are being used and how you can prevent it from happening to you.