Q&A: NeoMedia CEO Laura Marriott on QR codes

QR codes still have the ability to divide opinion, and finding stats on successful trial is difficult.

But judging by the number we see on billboards and in magazines, marketers are convinced that consumers want to use the technology.

NeoMedia has been involved in the mobile barcode industry since the mid 1990s, and its NeoReader app is installed on over 20m devices worldwide.

To find out more about how marketers can make best use of QR codes, I spoke to CEO Laura Marriott.