Net-A-Porter

Five examples of peer approval in ecommerce

Social commerce is, to some, an oxymoron.

Why would I want my social networks sullied with special offers and calls to action?

With the ‘buy’ buttons implemented by Facebook and Twitter apparently having little to no success (why keep customers away from retailer websites?) there has to be a smarter way to use social dynamics in ecommerce.

There is. Retailers are starting to use social for retention, enabling their most valuable customers to gain prestige by featuring on the brand’s own website or social network.

Zalando: the fashion platform looking to China for great customer experience

German ecommerce pure play Zalando is learning from the Chinese market, offering stylist consultations by IM or phone call, unique social interactions and three-hour local delivery. 

It’s part of rethinking the ecommerce model and blending online and offline to create a viable ecosystem, rather than simply an online shop.

ux design

23 creative examples of hover states in ecommerce UX

Everybody loves a bit of interaction with a website. Although scrolling experiences aren’t for everyone, mouseover effects have been established for a long time.

As creative hover states feature in my design trends to watch out for in 2016 (for the creativity they afford an otherwise increasingly restrained front-end developer), I decided to roundup some of my favourite examples.

Of course, these are on desktop, where most ecommerce sales occur (for now).

Net-A-Porter launches its own shoppable social network: review

Net-A-Porter’s evocatively named platform The Net Set launched last week.

It promises to be a ‘complete social network’ connecting you with your friends, brands, designers and style icons.

Features include being able to shop any item directly from the app, and if you upload your own style or outfit of the day, image recognition will find similar styles for you to shop.

Where should you place ecommerce videos on the product page?

Product videos are proven to have a positive correlation with online conversion rates, as people who watch videos tend to buy more stuff. 

Whether or not these customers are further down the purchase journey and so more likely to buy anyway is open to debate.

How 11 ecommerce sites use stock levels to create buyer urgency

In the same way that exclusive offers and flash sales cause shoppers to throw rational thought out of the window, dwindling stock levels create a fear of loss and a sense of urgency that nudges consumers ever closer to making a purchase.

Ecommerce retailers are obviously wise to this as a sales tactic and it’s common to see stock information displayed prominently on product pages.

With this in mind I’ve been scouring apparel ecommerce sites to see how different retailers present stock levels as part of their product page design.

Here’s a selection of what I found…