1
Five examples of brands using vertical video
2018 saw the launch of IGTV: Instagram’s new platform for long-form videos that are created “in a vertical format that sit upright in the palm of your hand.”
How Now TV is mastering multichannel customer experience
In a market with Netflix, Amazon Prime Instant Video and plenty of other over-the-top and pay-TV services, Now TV obviously has its work cut out to compete.
Owners Sky have backed the service with a range of advertising and product innovation, leading to impressive recent growth figures; adding nearly 50% to its subscriber numbers in the 12 months to Q4 2017 (1.5m total).
Should brands be worried about the possible repeal of net neutrality rules?
The potential repeal of the 2015 net neutrality rules that were implemented in the U.S. by the Federal Communications Commission (FCC) has sparked an outcry from consumers, consumer rights groups, businesses and trade organizations.
Under a proposal unveiled last week, ISPs would, among other things, no longer be banned from charging companies to prioritize the delivery of their content or restricting access to particular online services that utilize significant resources.
Hollywood’s response to digital disruption looks like a flop
Digital disruption has been felt in Hollywood, and even if it’s not all doom and gloom as some old media skeptics suggest, there’s no doubt that Hollywood firms have been forced to rethink how they create and sell their content.
But some of the latest moves Hollywood players are reportedly considering as they address the changing media landscape beg the question: is Hollywood totally missing the plot?
Three creative ways publishers and advertisers are combating ad blockers
Ad blocking has been on the rise for years, but publishers aren’t accepting the inconvenient truth behind the trend. Instead they’re trying to combat the ad blockers.
Some are asking users with ad blockers to disable them, and others are experimenting with alternative techniques, such as subscription business models.
How Netflix became the most loved brand in the UK
A study on the most-loved brands in the UK has revealed that Netflix is the nation’s number one.
Beating the likes of Google, Apple and Samsung, the entertainment streaming service came out on top in the Love Index – a scoring system based on five separate characteristics.
How VoD is becoming the video consumption method of choice across the world
The Demographics and Technology Adoption section of our Internet Statistics Compendium saw some fascinating video-related data hit its pages in this month’s update.
As usual, we have collected the best bits from our own in-house research, as well as trends we’ve published in collaboration with other research houses and the most insightful freely available digital stats from around the web.
10+ of the best digital marketing stats we’ve seen this week
The chap who usually does the stats roundup is off today, so I’m back in the saddle for one week only.
So with my stack of press releases and my copy & paste keyboard shortcuts at the ready, I’ll do my best to maintain the high standards to which our readers are accustomed.
This week’s stats bonanza includes Q4 ecommerce data, social’s impact on shopping habits, and changes to Instagram’s video format.
And for more of the same, check out Econsultancy’s Internet Statistics Compendium.
Now, on with the show!
What are VPNs & why are they so important in Asia?
From the news, you would think that Asian countries are on the verge of shutting themselves off from the rest of the world.
For example:
What makes a good employee value proposition?
A great employee value proposition (EVP) is vital in persuading the best digital talent to join your organisation.
But what makes a great EVP? How can you make your employees blush and say ‘yes!?’
Six things that make a good subscription service
In my right hand I have a mug of Brazilian coffee (Fruit and Nut Espresso).
The coffee was delivered through my letter box yesterday, courtesy of Pact Coffee, one of many coffee subscription services.
However, Pact doesn’t like to think of itself as a subscription service. Its founder, Stephen Rapoport, believes many subscription services work for the business but not for the customer.
So, if the model is often abused, just what makes a good subscription service?
Nine glorious digital marketing stats from the past week
We’re halfway through January already, which means it’s basically nearly Christmas again, which is exactly why we’ve got, among other things, even more holiday season digital marketing stats for you.
Oh stop complaining.
We’re trying to educate you through the medium of data so that next Christmas you can smash your targets out of the park.
You should be out in the streets cheering our name. Or something…