network effects

Facebook’s biggest challenge: retaining teens?

The world’s biggest social network, Facebook, has an enviable position: it is ubiquitous with teenagers, a demographic group that is often elusive and fickle, but that at the same time is generally seen by marketers as one of the most important demographic groups out there.

In many cases, that is one of the reasons that marketers continue to pour more and more money into their Facebook marketing efforts despite the fact that many of them can’t precisely quantify what they’re getting in return.

Five ways to fight commoditization of your business

What’s a company’s worst nightmare? There are probably a few of them, but one of the worst is commoditization.

Finding your market filled with competition that looks almost identical
to your business is a frustrating, disheartening experience, but it’s a
common one.

Thanks to the ease with which web-based applications and
business models can be ‘duplicated‘, most new internet companies will
find themselves protected by narrow moats at best.