I have a dislike for the word ‘transition’ when used in the context of describing the challenge of adapting organisational thinking, practice and output to be more aligned with the new networked, digital environment.
It suggests that there is a beginning, middle and end to the process of change that many organisations are undertaking right now. The reality, of course, is very different.
The requirement for businesses that play in the many markets that are being disrupted by new digital platforms and models is not just to innovate, but to continuously innovate. To adopt an approach to that is, I’d suggest, very different from that which is practiced in most organisations. Agile innovation.