Why you should join Econsultancy’s London to Paris cycling challenge

It’s been impossible to ignore the massive surge of interest in cycling since the Beijing Olympics, with each year bringing new British victories and more excitement around the sport.

Things arguably reached fever pitch in 2012 when Bradley Wiggins won the Tour De France, Olympic gold and BBC Sports Personality, before picking up a knighthood the following year.

As a result public interest in the sport has never been higher, as demonstrated when up to 6m people turned out to watch the first few days of the Tour De France in Yorkshire earlier this year.

So to ride this wave of excitement Econsultancy has launched the Marketing Cycle 2014, our industry’s very own not-for-profit event that involves a lot of cycling and a fair amount of socialising and networking.

Econsultancy CEO Ashley Friedlein will be leading the peloton as it weaves its way from London to Paris from October 9-11, covering 230 miles in three days.

Goodbye LinkedIn answers, hello more Group spam? a surprising move, it appears LinkedIn has plans to turn off its ‘Answers’ Q&A section at the end of January. 

The official word is that “As of Jan. 31, LinkedIn Answers will be retired from LinkedIn. We will be focusing our efforts on the development of new and more engaging ways to share and discuss professional topics across LinkedIn” (some users have received emails to this effect, although so far there’s little on LinkedIn’s official blog about the move).

It appears that LinkedIn will be using this change to drive more engagement around groups and pages, but is this really a good thing? 

Which social networks are right for your business?

The internet is a big place, and marketers need to choose the correct channels to generate awareness and love for their products. It has never been more important to do this. Traditional marketing channels are an economy of limited resources, but move online and you’re suddenly faced with an ecology of limitless possibilities. 

A quick search for ‘Social Media’ will return hundreds, if not thousands of results and communities. Facebook, YouTube and Twitter may be the big names, but are they right for you and your business? If not, what are the alternatives?

Q&A: Kevin Eyres of LinkedIn

Kevin Eyres is the European Managing Director for professional networking site LinkedIn. I’ve been asking Kevin about the growth of LinkedIn, future developments on the site, and more…