It’s been impossible to ignore the massive surge of interest in cycling since the Beijing Olympics, with each year bringing new British victories and more excitement around the sport.
Things arguably reached fever pitch in 2012 when Bradley Wiggins won the Tour De France, Olympic gold and BBC Sports Personality, before picking up a knighthood the following year.
As a result public interest in the sport has never been higher, as demonstrated when up to 6m people turned out to watch the first few days of the Tour De France in Yorkshire earlier this year.
So to ride this wave of excitement Econsultancy has launched the Marketing Cycle 2014, our industry’s very own not-for-profit event that involves a lot of cycling and a fair amount of socialising and networking.
Econsultancy CEO Ashley Friedlein will be leading the peloton as it weaves its way from London to Paris from October 9-11, covering 230 miles in three days.