Sportswear brand New Balance recently unveiled several new e-commerce sites for its US and UK brands.
Alongside the main New Balance brand there is a UK site for Warrior and US sites for Cobb Hill, Aravon and Dunham.
Built using Demandware’s platform, the aim is to create scalable e-commerce offerings that will help the company with its plans for global growth.
The homepages certainly look impressive, but what is the purchase process like?
We have previously flagged up Quiksilver as an example of shopping basket best practice, so using the same criteria I looked at how New Balance stacks up…