What are the opportunities and challenges for agencies in 2013?
Last week Econsultancy published its Top 100 Digital Agencies Report, detailing the who’s who of those in the digital marketing industry.
While many of the names are similar, the emergence of new players indicates that the market is still undergoing continuous disruption as consumer behaviour changes and agencies race to keep ahead of technological change.
To explore some of these issues, we asked Sitecore CEO Michael Seifert for his opinion on the opportunities and challenges for agencies in the coming year. His answers are below…