new media

Digital publishers fall back to earth

The digital publishing industry was hit with a surprise late last week as reports broke indicating that digital media darling Mashable was sold to Ziff Davis for just $50m.

That’s a small fraction of the $250m investors had valued the company at in its most recent funding round last year.

9 examples of great blogger relations

Last week Sally Whittle wrote about the ‘top 5 amazing PR offers’ sitting in her inbox at the time, taking a comical dig at some bad examples of blogger engagement in the process.

Her advice is valid, and I suggest taking a read, but it’s a shame that it’s usually the poor examples of blogger relations that often inspire such pieces.

It’s really not rocket science. Do your research, read the blog, offer the blogger something that’s interesting or more importantly, relevant – and try not to buy them off in the process. The ‘treating bloggers like people’ stuff also applies, but that’s largely just common decency that should be applied to any communications – so doesn’t classify as a rule of blogger engagement for me. 

As such, I’ve put together a selection of examples of great collaborations below.

Stats should, as always, be taken with a pinch of salt – since the real benefit of this kind of activity is usually longer term. But in some cases, there are some figures to back up particular campaigns.

Rumour: CNN to purchase Mashable for $200m

The next big (read: nine-figure) consumer internet acquisition may involve an unexpected buyer – CNN.

According to Reuters’ Felix Salmon, the Time Warner-owned cable news network could announce as early as Tuesday that it is acquiring Mashable, one of the most popular tech/social media blogs for a figure that could be north of $200m.

SAY Media acquires ReadWriteWeb

Yesterday ReadWriteWeb, a popular technology blog founded by Richard MacManus in 2003, announced that it is being acquired by digital publishing upstart SAY Media. 

Terms of the deal were not disclosed, but according to TechCrunch’s sources, the deal was under $5m.

SAY Media has been active on the acquisition scene, having snapped up web properties including Dogster, Remodelista, a digital agency called Sideshow and publishing platform company Six Apart.

The apparent strategy; instead of simply building an ad network for new media, SAY Media wants to consolidate the market and own the properties it sells against.

Court: blogger isn’t a journalist, owes $2.5m

In the age of the internet, every individual may have their own personal printing press, but that doesn’t mean that the same legal protections afforded to journalists are always available to bloggers.

Something that Crystal Cox, an Oregon-based blogger who is facing a $2.5m judgment for publishing information an investment firm alleged was defamatory, knows all too well.

The demise of the new media empire?

Newspapers? Dying? Television? Might as well die too. New media? That’s where future empires will be built.

At least that’s what some have been claiming since blogging and ‘new media‘ became a mainstream phenomenon. And to be sure, new media’s future does look bright. But is it as bright as many had predicted? Perhaps not.

iPad hoax lessons: people are gullible, trust is overrated

The actions of internet entrepreneur Jason Calacanis, no stranger to
controversy, have sparked a debate about media credibility after his
off-the-wall tweets about the Apple tablet were picked up by prominent
online and offline media outlets.

Prior to the launch of the iPad, Calacanis tweeted that he had been “beta testing” the “Apple tablet
for two weeks and spilled the beans on his experience and the specs.
From old media stalwarts like CNN and the Wall Street Journal to new
media mavens like TechCrunch and Silicon Alley Insider, ‘reporterswere quick to relay Calacanis’ claims to their audiences.