new Twitter

Twitter’s new design hopes to win increased attention — and advertising

Twitter is nothing if not self-referential. So it should come as no surprise that the microblogging site’s redesign this week got Twitterers talking (2.4 million tweets on the topic to be exact). That’s what it was designed to do — get people talking and eventually, spending more time on the site.

Why? Because the company can use that increased engagement to attract advertisers.