New York City

C’Mon LeBron: New York City entices a basketball player with social media

Can a city’s savvy digital media strategy win a name brand basketball contract? That’s what New York City is hoping for.

The city’s celebrities — from Mario Batali to Jimmy Fallon — have recorded videos trying to entice the “world’s best basketball player” to come to New York City. But can a social media campaign compete with whichever city offers LeBron the most millions?