news feed

Facebook’s big algorithm change claims its first victim, LittleThings

Facebook’s latest algorithm update, which further prioritized content from friends and family over content from brands and publishers, has claimed a high-profile victim.

LittleThings, a digital publisher focused on positive stories for American women, announced that it is ceasing operations in large part because Facebook’s algorithm change decimated its reach on the popular social network, which the company relied heavily on.

Why the Facebook News Feed update might be the wake-up call that marketers need

For those of you who missed it, on Jan 11, Facebook announced that it plans to alter its algorithm, so that you will see more from friends and families, and less from publishers and brands.

For marketers, this is, well, certainly worrying. How are you going to generate ROI if you can’t reach people? I’m sure we all remember the shitstorm around the decline in organic reach.

Facebook updates News Feed again: The detail

After a year in which Facebook found itself under growing scrutiny over how it determines what content is displayed to users, Mark Zuckerberg made a simple resolution for 2018: fix Facebook.

It would appear that the Facebook CEO is serious as not two weeks into the new year, the company has announced an update to its News Feed that will impact brands active on the world’s largest social network.

Why Google ‘news feed’ seems like a risky idea to me

Last week you will have seen the news that Google has introduced a news feed experience to its app.

The GIF below shows what this experience looks like – the homepage will display news stories, videos and music based on a user’s search history.

Whilst I understand all the arguments for introducing a feed, I can’t help but get a sinking feeling. Clutter is about to descend on a service so iconic it should have Grade 1 listing.

What brands need to know about Facebook’s long-form video push

What Facebook wants, it usually gets, and despite the general belief that attention spans are increasingly limited, the world’s largest social network is apparently intent on encouraging long-form video.

Here’s what brands creating video content for Facebook need to know about the changes Facebook is making to accomplish that.

What marketers need to know about Facebook’s latest News Feed update

Recently, Facebook came under fire after former workers claimed that they routinely suppressed conservative news stories from the company’s “trending” section.

While the company disputed the claims, the implications were so serious that Facebook CEO Mark Zuckerberg met with conservative leaders.