news wires

5 reasons press releases suck (and 5 ways to make them suck less)

Press releases. Love ’em or hate ’em, entrepreneurs and companies spend large sums of money sending them out every year. Some have to because they’re publicly-traded and
others do so because they believe that a press release is a crucial
part of ‘spreading the word‘ about their products and services.

If I had $100 for every entrepreneur I’ve met who expected a press
release to do big things for his or her new business, I’d probably own
my own bank in Antigua.