Press releases. Love ’em or hate ’em, entrepreneurs and companies spend large sums of money sending them out every year. Some have to because they’re publicly-traded and
others do so because they believe that a press release is a crucial
part of ‘spreading the word‘ about their products and services.
If I had $100 for every entrepreneur I’ve met who expected a press
release to do big things for his or her new business, I’d probably own
my own bank in Antigua.