NewsCred

Five ways to avoid content congestion

While content creation might be the marketing strategy du jour, creating unique and creative stories is just half the battle.

Getting people to actually read and engage with your content is the most important – and difficult – task.

With the popularity content marketing is seeing, brands risk creating a tide of ‘content congestion’, an overload of content that leads many to ignore it altogether. 

Even the most engaging stories can get lost in the flurry of newsletters and social updates that are pumped out daily from brands.

So how can you make sure that your content doesn’t get lost in the shuffle?

For news organizations, business development means turning away business

When the New York Times tried to have Apple pull the plug on the hit
iPad news reader, Pulse, I noted that as newspapers like the New York
Times attempt to ‘save’ their businesses, it would be wise of them to
figure out how they can work with creative third parties. After all, individuals outside of these organizations may be able to
do more for them in some areas than they can currently do for
themselves.

But if emails between an online publisher who wanted to license content
from Dow Jones is any indication, news organizations may be better at
talking about getting paid for their content than they are at actually
accepting money from businesses that are ready to pay them.