While content creation might be the marketing strategy du jour, creating unique and creative stories is just half the battle.
Getting people to actually read and engage with your content is the most important – and difficult – task.
With the popularity content marketing is seeing, brands risk creating a tide of ‘content congestion’, an overload of content that leads many to ignore it altogether.
Even the most engaging stories can get lost in the flurry of newsletters and social updates that are pumped out daily from brands.
So how can you make sure that your content doesn’t get lost in the shuffle?