A well-oiled email marketing strategy can be unsurpassable in terms of ROI and audience engagement.
So, what are the myriad ways companies can keep their database plump and receptive and reduce unsubscribes?
Here are 10 ways.
Ah, email. The marketing channel that steadfastly refuses to die.
And why should it? Clearly it still works, particularly when it comes to ecommerce.
But as an email marketer it can be difficult to know what success looks like. Never fear, though, because in this post I’m going to share some ecommerce email marketing benchmarks for 2016.
There’s a mantra that all email marketers should chant.
In shortened form (my favourite), it’s simply ‘Who cares?’. The longer form is ‘What does this email do for my customer?’
You see, metrics such as click-to-open rate can mislead marketers – it’s not simply a game of shepherding the reader on to your website. A/B testing can only tell you so much.