Newspapers? Dying? Social media? Rising. That’s the conventional wisdom, at least, and marketers seem to be buying into it.
While spending on social media marketing is still relatively small, it’s increasing rapidly. At the same time, anyone selling newspaper ads has probably given some thought to a new profession.
But is the conventional wisdom wrong, either wholly or partially? Should marketers be less upbeat about social media marketing, and more upbeat about what newspapers can offer? At least one consultant thinks so.