Newspaper Association of America

Will newspapers work with Google to solve their monetization woes? Unlikely.

Google has gotten a bad rap from newspapers for profiting from aggregation while publications teeter on the brink of bankruptcy. But if media companies are going to start charging for content, Google would like to get in on the action.

This week the company announced plans to develop a micropayment system to help newspapers monetize. Google submitted the plan as a response to a request for paid-content proposals by Newspaper Association of America.

And while Google has some experience monetizing viewership online, newspapers aren’t going to jump at the chance to put Google in charge of their online revenue stream. Not to mention the problems that are likely to arise from Google’s revenue sharing proposal.