Nexus One

Google’s e-commerce fail. The Nexus One in stores soon.

Google’s approach to selling the Nexus One may have been noble. But it didn’t work. Four months after launching a web store for its top of the line smartphone, Google is pulling the plug.

The Nexus One will be available in stores worldwide over the next few months, when Google will kill its e-commerce site. According to the search giant, the world wasn’t ready for a wholly digital approach to purchasing cellphones. They certainly weren’t ready for the pricetag.

Is Google’s Nexus One a flop?

Can the world’s number one search company design and sell a mobile phone to consumers direct via the internet? With the launch of the Nexus One smartphone on January 5, 2010, Google set out to answer that question.

74 days later, we have a reasonable estimate of how many Nexus Ones Google has moved: 135,000. The hard part: answering that first question.

Google is still in the race for smartphone users

The iPhone may have revolutionized the smartphone market, but as other competitors launch their own web friendly phones, Apple’s Jesus phone is starting to have to fight for market dominance. And while other phones may not have seeped into consumer consciousness in the same way yet, that doesn’t mean they wont.

According to Crowd Sicence’s brand loyalty survey, 1/3 of Blackberry users are willing to switch to Google’s Android operating system when they purchase a smarphone. But there’s still the matter of whether Google’s online stategy can compete with AT&T and other carriers’ sales strengths.

Nexus One draws attention to Google’s customer service shortcomings

The Nexus One has generated a lot of buzz over the past week for a
number of good reasons. Google’s foray into the competitive smartphone
market is arguably one of the company’s boldest yet.

Google may deliver success with the Nexus One but its
direct-to-consumer sales model, which some claim could disrupt mobile
carriers, is also drawing attention to Google’s customer service
limitations.