Google’s Android has already overtaken Apple’s iOS in terms of
smartphone marketshare, and the onslaught shows no sign of stopping. The
company launched Gingerbread, the latest version of its mobile
operating system (OS) today, along with a new co-branded phone: the
The launch strategy behind Gingerbread and the Nexus S reveals how thinking about mobile devices (and how to sell them) is evolving at the Googleplex.