Nicholine Hayward

The beginning, middle and end of brand storytelling

Storytelling is being hailed as the new big idea, but it’s not that
new.  What makes a good story in this viral, user-generated, post
advertising world has always made a good story. 

From papyrus to pulpit
to plasma screen, the attributes of a ripping yarn have remained the
same: credibility, digestibility, and most importantly, emotional