nick fox

Google wants to create your search ad for you

nick fox google

“What if you told us what you
were trying to sell and we matched that to the queries of our users?” asked Nick Fox, business product management director for Google’s AdWords team. What if search ads just…happened? You tell us what you’re selling,
we do the rest.”

Keyword-free ads are just one example of the potential future of paid search advertising Fox presented at Search Engine Strategies today. Google is also looking at CPA ad models and “smarter formats.”