nielsen

Five user experience problems with iOS7

By now you’ve probably already decided whether or not to upgrade your existing iPhone operating system to the largely divisive iOS7, released approximately four weeks ago.

Perhaps some of you automatically uploaded on the day of release without question, perhaps some of you more cautious cats waited to see what the general consensus was from the early adopters before uploading.

If you were anything like me, an iPhone 4 user – the shelf-life of which was becoming quickly terminal – who read thousands of comments (ranging from histrionically aggrieved to deific praise) and decided they had nothing left to lose, so took the plunge anyway.

Although we have looked at iOS7 in terms of opportunities for enterprise organisations, we have yet to discuss the user experience of iOS7, so after a month of the new operating system being released in the wild and with the Nielsen Norman Group publishing its own user experience appraisal today, now seems the right time to do just that.

ABC: web video viewers don’t mind more ads

According to research conducted by American television network ABC and Nielsen Media Research, web video viewers aren’t all that put off by the addition of multiple ads to each ‘commercial break‘.

With that, ABC looks poised to do something it has talked about the need for: boosting the amount of advertising shown with its online videos to bring online revenue in line with television revenue.

How can ecommerce carousels be more effective?

I wrote a post on the use of carousels on ecommerce sites earlier this year, and the general consensus was negative towards them, with some feeling that such space could be put to better use. 

However, is this just because many carousels haven’t been implemented properly?

In his latest Alertbox post, Jakob Nielsen looks at how to make them more effective. Here are some of his suggestions, and examples of good implementation from ecommerce sites. 

The coming age of Twittervision

For over 65 years, the $70bn TV industry has been traded on one currency…now all that is about to change.

Twitter’s Vice President Joel Lunenfeld recently appeared on a Bloomberg TV segment to discuss the findings of a study linking tweets to live TV, and more importantly for his shareholders, to announce a new partnership and ranking method devised with Nielsen.

The two behemoths want to make watching TV with Twitter (see:second screen experience) ‘even better for you, the TV fan,’ according to Twitter’s blog post on the announcement.

What does this coming new age of measurement mean for marketers and what can you do now to prepare? Read on to find out.

M-commerce and banking are among fastest growing Android apps in the UK

New data shows that the use of commerce and banking apps is growing faster among UK Android users than the use of gaming apps, however Google and Facebook still dominate the market.

According to stats from Nielsen, seven of the 15 major apps experiencing the fastest growing usage among Android users are commerce apps from the likes of Tesco, Amazon and Quidco.

But Nielsen’s definition includes apps used to buy digital products, general retail products, and experiences through social commerce.

If you look at shopping apps from retailers, only Tesco and Asda are represented in this list.

We’ve previously looked at whether retail apps deliver a decent user experience on Android by investigating store finder functions and Debenhams’ use of push alerts to notify users of sale and discounts.