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But is using a new top-level domain instead of a .com domain a good idea?
Welcome to Econsultancy’s weekly round up of useful and interesting statistics from the world of digital and ecommerce.
This week it includes mobile commerce, digital marketing technology, Amazon’s customer experience, iOS 8, retargeting and Hootsuite’s latest funding round.
For more of the same download Econsultancy’s Internet Statistics Compendium…
By now you’ve probably already decided whether or not to upgrade your existing iPhone operating system to the largely divisive iOS7, released approximately four weeks ago.
Perhaps some of you automatically uploaded on the day of release without question, perhaps some of you more cautious cats waited to see what the general consensus was from the early adopters before uploading.
If you were anything like me, an iPhone 4 user – the shelf-life of which was becoming quickly terminal – who read thousands of comments (ranging from histrionically aggrieved to deific praise) and decided they had nothing left to lose, so took the plunge anyway.
Although we have looked at iOS7 in terms of opportunities for enterprise organisations, we have yet to discuss the user experience of iOS7, so after a month of the new operating system being released in the wild and with the Nielsen Norman Group publishing its own user experience appraisal today, now seems the right time to do just that.
According to research conducted by American television network ABC and Nielsen Media Research, web video viewers aren’t all that put off by the addition of multiple ads to each ‘commercial break‘.
With that, ABC looks poised to do something it has talked about the need for: boosting the amount of advertising shown with its online videos to bring online revenue in line with television revenue.
I wrote a post on the use of carousels on ecommerce sites earlier this year, and the general consensus was negative towards them, with some feeling that such space could be put to better use.
However, is this just because many carousels haven’t been implemented properly?
In his latest Alertbox post, Jakob Nielsen looks at how to make them more effective. Here are some of his suggestions, and examples of good implementation from ecommerce sites.
For over 65 years, the $70bn TV industry has been traded on one currency…now all that is about to change.
Twitter’s Vice President Joel Lunenfeld recently appeared on a Bloomberg TV segment to discuss the findings of a study linking tweets to live TV, and more importantly for his shareholders, to announce a new partnership and ranking method devised with Nielsen.
The two behemoths want to make watching TV with Twitter (see:second screen experience) ‘even better for you, the TV fan,’ according to Twitter’s blog post on the announcement.
What does this coming new age of measurement mean for marketers and what can you do now to prepare? Read on to find out.
The importance of optimising email campaigns for mobile has again been underlined by a new survey which shows that checking emails is among the most common activity for UK smartphone owners.
The Nielsen Mobile Consumer survey found that 68% of UK smartphone owners used their device to check email in the past 30 days. Only text messaging was more popular (92%), while using the mobile web (66%) and social networking (63%) achieved similar results.
US smartphone owners exhibit similar behaviours, with 86% using their devices for text, 82% for the mobile web, 75% for email and 63% for social networking.
We’ve previously blogged data which shows that 79% of smartphone owners use their device for email, while a separate report showed that up to a third of emails are opened on mobile devices.
However our Email Marketing Census reveals that 39% of businesses have no strategy in place for mobile optimisation and a further 37% said their strategy was ‘basic.’
As homes and offices fill with more and more internet-connected devices, consumers are increasingly consuming content on multiple screens.
Content creators and distributors know this. Advertisers know this. Analysts know this. Entrepreneurs and startups know this.
New data shows that the use of commerce and banking apps is growing faster among UK Android users than the use of gaming apps, however Google and Facebook still dominate the market.
According to stats from Nielsen, seven of the 15 major apps experiencing the fastest growing usage among Android users are commerce apps from the likes of Tesco, Amazon and Quidco.
But Nielsen’s definition includes apps used to buy digital products, general retail products, and experiences through social commerce.
If you look at shopping apps from retailers, only Tesco and Asda are represented in this list.
We’ve previously looked at whether retail apps deliver a decent user experience on Android by investigating store finder functions and Debenhams’ use of push alerts to notify users of sale and discounts.
This holiday shopping season, retailers are witnessing first-hand just how important mobile has become to their businesses.
And they’re not alone. According to Nielsen’s Social Media Report 2012, mobile is now crucial to social media as it is driving the growth of the most popular social networks.
Almost 12 million Australians headed online to watch videos in September, streaming 1.5 billion videos and averaging 5 hours and 23 minutes of viewing time, according to a new report.
The Nielsen Online Video Report showed that Australians are continuing to embrace online videos, averaging 127 videos each in the month of September.
Brands are increasingly paying for ‘Likes’, followers and reviews, and despite the risks associated with this activity and the questionable efficacy of the tactic, there may be a logical reason for it.
That reason: according to Nielsen, consumers trust earned media, such as recommendations from friends and online reviews, far more than they do paid media.