Nike

The best social media stories & campaigns from July 2018

As the sunshine in the UK continues into what feels like it’s 656th day, social stories and campaigns continue to keep us entertained!

Here are some of the best from July 2018 – featuring Nike, Facebook, The World Cup, William Hill and more…

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Was the World Cup a scoreless draw for Nike, Adidas & Puma?

As any fan of soccer – or communications – will attest to, the World Cup traditionally delivers memorable campaigns.

Nike often leads the way with epic adverts such as ‘The Secret Tournament’ (players battling in a cage on a disused tanker) or the immense ‘Write The Future’ (a ‘sliding doors’ ad which features Wayne Rooney living in a caravan). Both managed to balance deification and anticipation with a sense of humour.

The best social stories and campaigns from March 2018

I think it’s time to dive back into the ever-changing world of social!

Here’s a look back at the biggest stories and campaigns we saw in March, featuring International Women’s Day, Nike, Trainline, YouTube TV, Zlatan and more.

30 brands with excellent social media strategies

Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands.

Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences.

Having said that, some brands ‘got’ social media a lot quicker than others.