Nike

The best social media stories & campaigns from July 2018

As the sunshine in the UK continues into what feels like it’s 656th day, social stories and campaigns continue to keep us entertained!

Here are some of the best from July 2018 – featuring Nike, Facebook, The World Cup, William Hill and more…

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Was the World Cup a scoreless draw for Nike, Adidas & Puma?

As any fan of soccer – or communications – will attest to, the World Cup traditionally delivers memorable campaigns.

Nike often leads the way with epic adverts such as ‘The Secret Tournament’ (players battling in a cage on a disused tanker) or the immense ‘Write The Future’ (a ‘sliding doors’ ad which features Wayne Rooney living in a caravan). Both managed to balance deification and anticipation with a sense of humour.

The best social stories and campaigns from March 2018

I think it’s time to dive back into the ever-changing world of social!

Here’s a look back at the biggest stories and campaigns we saw in March, featuring International Women’s Day, Nike, Trainline, YouTube TV, Zlatan and more.

Nike: Engaging customers across multiple channels

Nike: Engaging customers across multiple channels

1. Introduction Welcome to our brand briefing series, which focuses on the marketing strategies and tactics of the most popular brands covered by Econsultancy. This report looks at Nike. Founded in 1964, the leading sportswear manufacturer has grown to become one of the most valuable brands globally. Nike is also a pioneer of marketing both […]