As the sunshine in the UK continues into what feels like it’s 656th day, social stories and campaigns continue to keep us entertained!
Here are some of the best from July 2018 – featuring Nike, Facebook, The World Cup, William Hill and more…
As any fan of soccer – or communications – will attest to, the World Cup traditionally delivers memorable campaigns.
Nike often leads the way with epic adverts such as ‘The Secret Tournament’ (players battling in a cage on a disused tanker) or the immense ‘Write The Future’ (a ‘sliding doors’ ad which features Wayne Rooney living in a caravan). Both managed to balance deification and anticipation with a sense of humour.
Without much fanfare, Amazon has managed to build a billion-dollar advertising business.
That’s not so surprising when one considers that, depending on who you ask, roughly 50% of consumers in the US start a product search on the company’s site or in its mobile app, and many more consult Amazon before finalizing a purchasing decision.
I think it’s time to dive back into the ever-changing world of social!
Here’s a look back at the biggest stories and campaigns we saw in March, featuring International Women’s Day, Nike, Trainline, YouTube TV, Zlatan and more.
Nike has recently refreshed its product pages on its ecommerce store.
There are some key changes which are worth a look…
A quintessentially American company – Nike has a history of creating inspirational global advertising campaigns.
For its latest in the UK, the brand has taken a much more localised approach, honing in on the city of London and its swathes of determined and passionate young athletes.
In the latest sign of Amazon’s growing dominance, Nike will begin selling its shoes and athletic apparel on the online retail behemoth’s site.
Here’s why and what happens next.
Who has the best site navigation – Nike, Adidas or Under Armour?
I have already looked at their product pages and email data capture, but now we’ll examine site search, header menu, category pages and more.
By the end, we will have crowned a winner.
I have been rooting around the websites of Nike, Adidas and Under Armour, the top three brands in the US sportswear market.
In this article, I’m going to compare and score the product pages of each ecommerce website.
By the end, we will have a winner.
Nike, adidas and Under Armour. Sworn enemies.
I’m going to rank the three on their email signup visibility, value offer and velocity, as well as the content in their welcome emails.
By the end, we will have crowned a winner.
Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands.
Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences.
Having said that, some brands ‘got’ social media a lot quicker than others.