A year in web3: a reckoning for NFTs and the metaverse
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
Will Nike’s pandemic digital gains pay off?
Nike’s experience demonstrates just how challenging the current environment is for even the strongest of brands and offers a sobering reminder of how even top retail digital performers are still often highly dependent on physical retail.
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30 brands with excellent social media strategies
From brand storytelling to new commerce opportunities, social platforms offer brands an unmissable opportunity to reach and engage consumers today (social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial). Strategy is not always easy to get right, especially when it comes to the tricky issue of attribution. With that […]
How Nike is striking the right tone with its response to Covid-19
Many brands initially responded to the coronavirus outbreak by encouraging the message of social distancing.
Content is king in Covid-19 world as brands make themselves useful
The Covid-19 pandemic has put many brands in a very difficult position.
Alphafly made me realise I now think of Nike as a direct-to-consumer brand
Nike’s DTC ambition is no secret, but a notification on my phone about the impending release of the much-talked-about Alphafly Next% running shoe made me realise I don’t want to buy from any old retailer.
Nike dumps Amazon to focus on D2C efforts, more “distinctive” partnerships
In 2017, after years of resistance, Nike announced that it would sell shoes and athletic apparel directly on Amazon.
The best social media stories & campaigns from June 2019
It’s monthly social media roundup time again and we’ve got campaigns from Nike, Sprite and Mastercard as well as updates from Instagram, Pinterest, LinkedIn and more. With no further ado let’s get into it… (Remember that Econsultancy subscribers can check out the Social Quarterly, as well as our Social Media Best Practice Guides) Pinterest further […]
The best social media stories & campaigns from February 2019
February may be the shortest month of the year, but we’ve got a tall order of social stories and campaigns from Nike, British Airways, TikTok, LinkedIn and Twitter – let’s get started.
The best social stories & campaigns from December 2018
To round off 2018 here are some of the best social stories and campaigns we saw in December – including Facebook, OTRO, Raheem Sterling and Nike, and more.
How Nike uses Facebook and Instagram
Nike is the largest sports brand in the world, worth close to $16 billion. So, how does one of the world’s most recognisable brands cut through the clutter on social?
Nike’s new NYC store raises the bar for customized shopping experiences
Nike’s latest flagship store has arrived on New York’s Fifth Avenue, and with it comes a glimpse into the future of retail. An oft-trotted expression maybe, but the ‘Nike House of Innovation 000’ (its official title) is deserving.