The best social stories & campaigns from December 2018
To round off 2018 here are some of the best social stories and campaigns we saw in December – including Facebook, OTRO, Raheem Sterling and Nike, and more.
How Nike uses Facebook and Instagram
Nike is the largest sports brand in the world, worth close to $16 billion. So, how does one of the world’s most recognisable brands cut through the clutter on social?
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30 brands with excellent social media strategies
Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands.
Nike’s new NYC store raises the bar for customized shopping experiences
Nike’s latest flagship store has arrived on New York’s Fifth Avenue, and with it comes a glimpse into the future of retail. An oft-trotted expression maybe, but the ‘Nike House of Innovation 000’ (its official title) is deserving.
The best social media stories & campaigns from July 2018
As the sunshine in the UK continues into what feels like it’s 656th day, social stories and campaigns continue to keep us entertained!
Here are some of the best from July 2018 – featuring Nike, Facebook, The World Cup, William Hill and more…
Was the World Cup a scoreless draw for Nike, Adidas & Puma?
As any fan of soccer – or communications – will attest to, the World Cup traditionally delivers memorable campaigns.
Nike often leads the way with epic adverts such as ‘The Secret Tournament’ (players battling in a cage on a disused tanker) or the immense ‘Write The Future’ (a ‘sliding doors’ ad which features Wayne Rooney living in a caravan). Both managed to balance deification and anticipation with a sense of humour.
Amazon is reportedly launching a retargeting ad product
Without much fanfare, Amazon has managed to build a billion-dollar advertising business.
That’s not so surprising when one considers that, depending on who you ask, roughly 50% of consumers in the US start a product search on the company’s site or in its mobile app, and many more consult Amazon before finalizing a purchasing decision.
The best social stories and campaigns from March 2018
I think it’s time to dive back into the ever-changing world of social!
Here’s a look back at the biggest stories and campaigns we saw in March, featuring International Women’s Day, Nike, Trainline, YouTube TV, Zlatan and more.
Why Nike’s refreshed product pages improve CX (& beat Adidas)
Nike has recently refreshed its product pages on its ecommerce store.
There are some key changes which are worth a look…
Why Nike’s ‘Nothing Beats a Londoner’ ad campaign is so powerful
A quintessentially American company – Nike has a history of creating inspirational global advertising campaigns.
For its latest in the UK, the brand has taken a much more localised approach, honing in on the city of London and its swathes of determined and passionate young athletes.
Nike: Engaging customers across multiple channels
1. Introduction Welcome to our brand briefing series, which focuses on the marketing strategies and tactics of the most popular brands covered by Econsultancy. This report looks at Nike. Founded in 1964, the leading sportswear manufacturer has grown to become one of the most valuable brands globally. Nike is also a pioneer of marketing both […]
After years of resistance, Nike gives in to Amazon
In the latest sign of Amazon’s growing dominance, Nike will begin selling its shoes and athletic apparel on the online retail behemoth’s site.
Here’s why and what happens next.