Nintendo

What can Nintendo teach us about content marketing?

Nintendo’s third quarter financial results aren’t normally essential reading for a content marketer, but this quarter is different.

Nintendo is struggling; the Wii U has been a disaster (I love it, but sales have been terrible) and the DS isn’t selling in the numbers it was.

Mobile disrupted Nintendo’s market and the ’what can save Nintendo?’ debate is coming down to whether they should take their amazing IP (Mario, Zelda, Donkey Kong, et al) to mobile platforms they don’t own, or to fight for the space they’re in.

Well it has decided to bet on mobile, but not in the way you might have predicted, and how it plays out could be interesting for content marketers.