What can Nintendo teach us about content marketing?

Nintendo’s third quarter financial results aren’t normally essential reading for a content marketer, but this quarter is different.

Nintendo is struggling; the Wii U has been a disaster (I love it, but sales have been terrible) and the DS isn’t selling in the numbers it was.

Mobile disrupted Nintendo’s market and the ’what can save Nintendo?’ debate is coming down to whether they should take their amazing IP (Mario, Zelda, Donkey Kong, et al) to mobile platforms they don’t own, or to fight for the space they’re in.

Well it has decided to bet on mobile, but not in the way you might have predicted, and how it plays out could be interesting for content marketers.

Nintendo ramps up its social media efforts pre-Wii U launch

This week is a mixed bag of charity, food and video games in our weekly showcase of The Dachis Group’s Social Business Index.

Our focus is on three well-known brands – UNICEF, Nintendo and Domino’s – as analyzed by the team at the Dachis Group.

We’ll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

Yahoo’s five biggest acquisition screw-ups

Q4 financial results have hit us hard this week, from all directions.

Yes it’s ridiculous that Apple’s quarterly net profit was larger than Google’s Q4 gross revenue ($13bn versus £10.6bn), and yes it’s sad to see Nintendo almost triple its estimated losses.

But what of Yahoo? It’s still hanging on in there, with control of millions of Yahoo mail accounts and a chunk of display thrown in good measure.

Gamers teach their old consoles to do new tricks

The gaming industry is often referred to as recession proof, but the general inclination of people to purchase goods that can
entertain them at home in tough times is not enough to fuel the gaming
sector right now. The $1.83 billion console industry fell 18% in March and 8% in

However, those numbers have less to do with the flailing economy than
the state of the gaming console business right now. All three of the
leaders in the space —  Microsoft’s Xbox 360, Sony Playstation 3, and
the Nintendo Wii — have not launched new consoles in about three years.
Rather than start selling new products, they’re looking to marketing tactics and repositioning what they already have on the shelf to increase sales.