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Take that, prankvertising! John St.’s hilarious reaction

First there was prankvertising, now there is spoof prankvertising.

There are so many metatextual layers going on here that I might need to have a lie down with a cold compress applied to my forehead. 

But while I’m still relatively vertical, let’s take a quick look at the Canadian advertising agency John St.’s reaction to the latest trend in fear-mongering online videos.

I wrote about prank advertising earlier in the week, where I discussed the relative merits (or lack thereof) of six recent examples, then shortly after I was directed towards this series of online videos…

Six examples of prankvertising: they’re big but are they clever?

Watch out, brands are about!

The latest trend in advertising has its roots in the hoary old world of Candid Camera style practical jokes, or to use a UK equivalent, Beadle’s About.

Although the extended televised prank has long fallen out of fashion in the UK (though Dom Joly is inexplicably back on TV) the USA has seen a huge and seemingly never-ending revival of extreme stunts and japes thanks to Jackass and Punk’d.

Although Punk’d just had Ashton Kutcher’s celebrity mates having their Mercedes Benz’s fake-bumped into, the current crop of prankvertisements are aiming for real shock value to achieve notoriety and therefore virality.

Here are six of the most recent examples: