Seven useful Google tips for bloggers & publishers

Blogging ain’t easy, especially when you’re starting from scratch, but there are many tools available that can make your life easier and potentially help drive more traffic to your site than you expected.

First I’ll make one thing abundantly clear, and this is a caveat you’ll read on any respectable website regarding SEO, if there’s one overarching factor that you should always consider when producing content, it’s quality. 

Always ask yourself “is the content I’m uploading to the web useful, entertaining, informative, engaging or innovative?” If it isn’t at least one of those things then you’re never going to achieve any gains in traffic, audience growth or authority.

There are of course exceptions to the rule and it’s difficult sometimes to remain objective when it comes to certain seemingly low-quality websites. But then if these websites are successful, they’re obviously catering for a certain demand.

Of course if you’re also someone who spends all day creating animated unicorn GIFs then I take my hat off to you. As I said, there are always exceptions to the rule and objectivity is hard.

Anyway, no matter what you’re publishing there are some brilliant and relatively simple ways that Google can help your content be seen, be indexed quickly and keep you out of trouble.

The benefits of ‘nofollow’ as an SEO best practice

The PageRank Google assigns your pages is one of your most valuable
assets as an online publisher. Your SEO success on Google is dependent
upon earning and maintaining PageRank.

In every sense of the word, doing so is a balancing act. Hoarding your PageRank is not good; not providing any links to other
websites can be viewed as an SEO sin and it’s difficult to get other websites to link
to yours when you don’t link out, in turn making it more difficult to
earn PageRank in the first place.