Norwegian Cruise Line

Norwegian Cruise Line experiments with first Pinterest contest

Pinterest has been the talk of most marketers – how do they use it, what’s the best way to engage their consumers, and how will it bring more sales? Pinterest contests have begun to pop up with a variety of success. 

From August 13-22, 2012, Norwegian Cruise Line ran its first Pinterest Contest. In order to reach its 337,757 Facebook fans, the company created an app called Pinterest with two custom pages to engage its fans and extend the reach of the competition.