I was going to call this ‘why MINI’s social media strategy is maximum fun’ but as soon as you describe something as ‘fun’ it kind of stops being that.
Which certainly isn’t the fate that the 55 year-old automobile brand deserves. Its social media campaigns are huge amounts of… might have to dust off the old thesaurus for this one… lively hoopla?
Fine. Fun it is. MINI’s social campaigns contain some of the most playfully engaging, dizzyingly inventive and delightfully gratifying fun you’ll experience from a brand today.
Ford has an excellent social media strategy full of humour and creativity, now imagine how much fun a brand that’s half its age (and size) can have.