notifications

Push notifications are rising: Here’s four examples of brands using them well

It is a tool most commonly used for breaking news, but recent research suggests that push notifications are increasingly being used by brands of all kinds.

According to LeanPlum, three times more push notifications were sent on Black Friday 2017 compared to the year before, with push notifications also being opened two and a half times more often than normal. Meanwhile, a survey by Localytics suggests that users are more willing to receive push notifications than they were in 2015.

Will Facebook’s Page notifications silence Edgerank complaints?

In May, the world’s largest social network went public in what was one of the most highly-anticipated IPOs in history. But, as Metallica might say, the soothing light at the end of Facebook’s tunnel turned out to be a freight train. Thanks to an exorbitant valuation, exchange glitches and growing skepticism about Facebook’s ability to make money, shares of Facebook stock, which was priced at $38, were quickly battered to the twenties, and then to the teens.

Facebook can’t turn back the hands of time and redo its public debut, but it can convince Wall Street that it is going to make money and lots of it. And that’s precisely what it has been focusing on since May.