Mobile app review: Notonthehighstreet on iPhone (NOTHS) unveiled a new iPhone app today, giving shoppers a new way of accessing its range of gift ideas.

The app allows users to browse its full range of product ideas and also includes a ‘Gift Finder’ tool that gives tailored present ideas in the run up to your friends’ birthdays.

Since launching in 2006 NOTHS has seen impressive sales growth and now stocks unique products from more than 3,000 small businesses.

It is currently trying to expand globally, and earlier this month we spoke to senior marketing manager Jim Warren about the company’s attribution model.

Notonthehighstreet: search takes up 50% of marketing budget (NOTHS) is an online marketplace that sells a range of original products from more than 3,000 small businesses through a single checkout.

Since launching in 2006 it has seen annual turnover increase from £100,000 to more than £15m in 2010.

As part of the company’s plans for global expansion it has begun to work on new attribution methods that give greater insights into the customer purchase journey, analysing generic keyword PPC campaigns. 

It found that the generic campaign for the ‘gifts for women’ keyword had 120% higher ROI on a behavioural model than on a last-click model over a three-month period.

As a result, NOTHS achieved a 25% improvement in ROI across generic campaigns from a 20% increase in spend for the ‘gifts for women’ search term.