Influencer marketing has become a staple of many social marketing campaigns, but can it work for companies in the highly-regulated pharma market?
A growing number of pharma marketers clearly think there’s a chance.
Facebook is an attractive platform for pharma companies looking to reach consumers directly online, but cutting through the clutter can be difficult, necessitating that pharma marketers employ the right Facebook tools for their campaigns.
Here are three ways pharma firms have used Facebook to good effect.
When pharma giant Novartis first started marketing Entresto, a heart failure drug, it found itself facing criticism from cardiologists and consumers who felt the company’s direct-to-consumer ads were far too negative.
But following that criticism, Novartis has taken a much different approach to promoting Entresto.
Pharma companies’ television ads are losing their sway with consumers.
But for all the challenges and criticism the pharma industry faces today, there are plenty of opportunities, and some companies are taking advantage of them.