Responsive design is often touted as the future of web design based on little more than a vague sense that it makes websites more user-friendly and looks very cool.
And I’ll admit that one of my favourite things about it is watching how the content shifts around when you resize your desktop browser.
But responsive design isn’t just there to entertain simple minds. Aside from the SEO benefits, case studies are starting emerge that prove the technology can also increase traffic, sales and conversions.
These five case studies from brands such as O’Neill and Time Magazine reveal the potential benefits from adopting responsive design.