Obama

The best social media stories and campaigns from August 2017

Like most workplaces, the world of social media was slightly subdued throughout August. We assume most people were busy sunning themselves, or desperately trying to avoid yet more Trump-related controversy.

Anyway, let’s journey back and take a look at the best of the rest, shall we?

What are the best social media marketing campaigns of all time?

What are the best social media marketing campaigns of all time?

First of all, let me justify the use of the phrase ‘of all time’ by looking at Facebook specifically.

Facebook was available at Harvard in winter 2004 and then over time was extended to some other schools and institutions. In September 2006, anybody could join.

I was considered a late adopter at my university in the UK when I finally joined in early 2007. In late 2007, Facebook had 100,000 business pages.

Ten years on from The Facebook’s foundation (and remember MySpace launched earlier, in August 2003), we’re looking at a form of media that is truly mature.

In the last ten years Facebook has gone from this…

Seven lessons Obama’s digital team learned from A/B testing emails

In case you’re a few years behind the times, you will be aware that Obama’s re-election campaign was a success.

But what is less well known is the detail of the testing process behind the email strategy that helped to raise more than $500m in online donations.

At Searchlove this morning Obama’s director of digital analytics Amelia Showalter gave an insight into the A/B tests that optimised the campaign’s fundraising emails and the lessons that the digital team learned as a result.

Showalter said that in a tightly fought election Obama’s campaign team knew they would have to top the $750m raised in 2008.