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HTML5 not ready for prime time? Sencha builds Fastbook, says not so fast

Facebook, may not yet be an expert source for advice on consumer internet monetization, but when the world’s largest social network talks technology, the industry listens.

So when Facebook CEO Mark Zuckerberg suggested that his company made a mistake in betting on HTML5 and decided to rebuild the Facebook iOS app in response to user criticism about poor experience and performance, a lot of people took note.

Five lessons companies can learn from Facebook’s new iOS app

There has been a lot of talk about Facebook and its monetization of mobile, but before the company can monetize its rapidly-growing mobile audience, it needs to make sure it’s providing a quality mobile experience.

Unfortunately for the world’s largest social network, the Facebook iOS app, which was built using HTML5 to more easily support development across multiple mobile platforms, has historically been considered a poor effort. A frequent complaint: it’s too slow.